Information flow: Information is important only when it is delivered to the right people at the right time. Hence we absolutely recommend an internal and external dissemination process for information. The better this work flow is prepared and executed, the easier each department will handle such valuable data.
Presentations and trainings: This is a big part of information flow, especially important since these objects are concise data collections prepared for individual groups for quick understanding and implementation. We know ways to prepare the same data for different groups in different formats to improve the understanding and execution.
Content creation: Many companies struggle with this topic and create a lot of nonsense on a weekly basis. This is actually more destructive than helpful in terms of branding and brand evaluation. With our experience we can arrange properly thought through information that is interesting for users in a reasonable timely manner for release. It is important to be in the media often - but better to provide valid information than just repetition.
Product marketing: It is easy to do product marketing with superior products, since it essentially speaks for itself. However, how many times have you had a superior product? Our expertise helps to determine each product's category or niche, so it has the right to exist. Furthermore, it is mandatory to consolidate all technical information into short, concise statements about the product to define key features and focus. This is one of our specialties: dig through a lot of "techy" details to convey the right features to the target audience and make it interesting.
In order to correctly disseminate information, each company needs to look at their internal and external means of communication. Creation of mandatory work flows and time lines help in realizing effective messaging throughout the company and beyond.