corp

Strategic Corporate Marketing

Positioning: This is the start of all planning - to position the company as well as the products. It is key to maintain a long-term strategy to build trust with consumers. Once the situation (e.g. consumers and target market) are analyzed, this brief but important tactic becomes the essence of the company. We are experts in product positioning and defining a rule that becomes the guideline for all future business for your company.

Corporate marketing: Overseeing regional activities and execution should always be done on a global and corporate level with clear and documented guidelines. We have successfully created such in the past and laid the ground rules for regional promotions to benefit from the effect of synergy.

Analysis: A vision becomes clear if one knows the threats, risks and possibilities one company has. Therefore constant SWOT analysis is essential in determining the next steps for your company. There are in-depth analytical tools that we use to further define markets, targets, customers and the way that content is presented  - ultimately giving your company the structure you need in order to grow for many years.

Content strategy: We prefer to use documented content strategy, which leads the way to brand awareness. Planning, developing and managing the specific content is very important to become a believable company in the eyes of the consumer. No matter how correct and clear the messaging is in your personal view, it matters only how believable you present the story and how well it is perceived by your customers.

Target creation: Many companies create targets simply by guessing or gut feeling. We have ways to help you actually determine the right target in the right regions that are realistic, though challenging.



Strategic Corporate Marketing

A solid corporate marketing helps all parties to follow guidelines and streamline messaging. It is key for a successful brand and business handling. Therefore we have a number of possibilities for the analysis and positioning of products in order to assist customers in fine-tuning and improving corporate guidelines.